It’s tough to keep our clothes for long when we are faced with a tempting display of trendy designers’ collections in shops. But before you head out into the January sales for those irresistible deals, spare a thought for the impact of fast fashion on the environment. Fast fashion focuses on speed and low cost in order to deliver frequent new collections inspired by catwalk looks or celebrity styles. But it is particularly consuming for the environment from the time it takes to get a product from design to shop floor. Criticisms of fast fashion include its negative environmental impact, water pollution, the use of toxic chemicals and increasing levels of textile waste. However, this should not discourage or delay any future transformational actions in the clothing industry. The time to act is now, and the roadmap suggested offers an attractive target state for the industry to innovate.